Reviewing the use of digital communication by SMEs in South Africa.

It is always important to find novel customs to ensure that businesses benefit and continue to serve their economic and social roles in the society. In South Africa Small and Medium-sized Enterprises (SMEs) serves a significant role and contributes to the economy of the country. The small and medium business sector in South Africa is an important part of the national economy with the government’s National Development Plan 2030 (NDP 2030) looking to SMEs to be major sources of employment and drivers of growth in the economy; they are considered as important drivers for reducing unemployment, especially since the formal sector continues to shed jobs (Maholwana,2019). It is important to investigate how SMEs use digital communication platforms for their business communication and marketing. With digital platforms popularity and digitization it is important to see opportunities that SMEs can use to better align themselves with the future and the changes it encompasses. This paper presents a review on the use of digital communication by Small and Medium-sized Enterprises (SMEs) in the North West Province of South Africa.
The study aims to assess the use of digital platforms by small and medium sized enterprises. The study uses a qualitative approach to narrow down the state of adoption or use of digital platforms for communications and marketing. This study looks into previous research through content analysis and identifying knowledge gaps and future research opportunities for SMEs.

Keywords: SMEs, Digital Communication, Business Communication, Marketing